What we do

At Sperling Consulting we know that strong communication and timely engagement with stakeholders is the key to building and maintaining viable, long-lasting relationships.  We believe positive communication goes far beyond just getting information out - it requires a tailored and strategic approach to ensure that your message is communicated clearly, accurately and at the right level to most effectively engage and build trust with your audience.

Our seasoned team of communications and strategic planning professionals has worked across public and private sectors to engage with government leadership, Congress, media outlets and the public on high visibility issues and complex government programs. We craft communications plans, launch campaigns and develop print and graphic materials to deliver high quality messaging tailored to your audience. 

We know that your communications goals and stakeholder engagements are dynamic. We work with you to analyze the trends that influence your current initiatives and leverage these to develop comprehensive plans that assess existing gaps and proactively prepare for future needs. Our proven process improvement techniques and strategic planning methodologies help you improve communications and planning initiatives to better align with partners, promote stakeholder buy-in and strengthen public engagement.

our strategy

Tailored Planning

Communication isn't a one-size fits all craft. Each of our clients is unique and holds different strategic goals and messaging needs. Our wholistic approach to communications planning takes into account past engagements, target audiences, the technical nature of the message and desired outcomes. By identifying the best tools to reach your audience and strategically position your message, we ensure the most effective and efficient communications with your audience.

Targeted Messaging

Stakeholder buy-in is necessary for government agencies and programs to achieve their goals. From government leadership to Congressional committees, and from media outlets to the general public, achieving buy-in from your stakeholders requires different messaging mediums and techniques. We identify and develop the digital, print and briefing tools best suited to present and communicate key information and tailor the level of detail and technical nature of each product to clearly, accurately and effectively engage your audience, build trust and ensure mutual alignment.

Capabilities

Our experience spans across government agencies, from communicating high-level information on key budgetary and technical issues to wide-reaching public outreach programs. We help government agencies develop the tools and resources to initiate, maintain and strengthen relationships with internal and external stakeholders, including government leadership, Congressional members, national media outlets and the general public.  

Our experience includes:

 
  • Communications Strategy
  • Press Releases
  • News Articles
  • Graphic Design
  • Multi-Media Production
  • Website Development and Upkeep
  • Social Media
  • Branding
  • Stakeholder Alignment
  • Media Relations
  • Congressional Engagement 
  • Budget Briefing Materials
  • Engagement Preparation
  • Event Planning and Execution
  • Process Development
  • Strategic Analysis

Affiliations

Sperling Consulting is certified through the Small Business Association (SBA) as an Economically Disadvantaged Woman Owned Small Business (EDWOSB).

Leadership

Coline Sperling (Founder/CEO) possesses an unparalleled background in high-level public affairs and strategic planning. She has worked across public and private sectors, launching marketing campaigns and digital media engagement strategies for private sector clients, and executing sophisticated campaigns and strategic initiatives across government agencies.

Her experience in key positions includes leading communications and legislative activities for the Navy’s DDG 1000 ZUMWALT program office. Coline spearheaded messaging campaigns and strategies to accurately depict very technical information on high visibility issues to the media and public. She developed the congressional budget briefings and associated budget defense papers necessary to clearly explain and defend Fiscal Year budget requirements.

In support of the Department of Defense, she implemented strategic planning initiatives for Navy programs based on a comprehensive knowledge of budgetary policies, associated processes and critical evaluation of program performance and trends.

In the aftermath of Hurricane Harvey, Coline deployed to Austin, TX to help the Federal Emergency Management Agency (FEMA) develop communications strategies and multi-media products for the Housing Mission. She developed the communications plan that outlined all messaging strategies and products to clearly and accurately communicate benefits and housing status to survivors, local governments and the public.

Through tailored and targeted approaches, she has built public awareness, strengthened congressional support and facilitated the implementation of high visibility programs for federal and local governments.