Public Relations Strategy and Communications Plan Development


Public relations strategies establish your presence and help to shape the public and community’s perception of your organization. A communication plan weaves your public relations strategies into a clear roadmap for implementation. In strategic planning and communications development, Sperling Consulting leverages our toolbox of planning products, guides and templates to assess your organization’s goals and pave a path forward to achieving results. We conduct research, develop strategies, track metrics and instate continuous process improvement techniques to ensure the most effective and highest quality communications.

  • Desired Results: Before we begin, we need to understand where we want to end. The development of our public relations strategies begins with an assessment of end goals that are specific, measurable, achievable, realistic and timely. These goals are leveraged throughout the development of your communications plan and public relations strategy.
  • Target Audience and Key Stakeholders: After your goals have been outlined, we identify target audiences and key stakeholders. These are the individuals, organizations and communities to whom your messaging will be targeted and with whom you can develop or strengthen partnerships; these are also private sector and government decision makers; and gatekeepers through whom your messaging is communicated to your target audience.
  • Key Messages: We help you identify the key messages that are at the core of your mission and are center to what you want your target audience to hear and remember about your organization. They are an important part of a public relations strategy because they can shape your content and communicate a unified message.
  • Strategy: Our strategies are designed to identify the means and mechanisms through which you can most effectively and efficiently achieve your communications objectives. We weigh the cost, benefits and outreach potential of various strategies to identify the communications mix, vehicles and timelines best suited to reach you audience and meet your goals.